Christmas is finally here!
Christmas is a special time for everyone, including eCommerce businessmen. When you own a Shopify store, you need to prioritize your client’s wishes.
Christmas is a time when eCommerce businesses typically succeed, making holiday shopping easier for their customers. Here are some ideas you need to know about preparing for Christmas in advance.
Holiday sales are driven by creative ideas for products, gift guides, and appropriate marketing strategies. To increase sales during Christmas, let’s take a look at some fantastic Christmas gifts and marketing strategies that you can use for your Shopify store.
IDEA -1: SELLING CUSTOMIZED OR PERSONALIZED GIFTS
Customers can design their own personalized gifts, and a store owner can prepare a customized product by knowing what the client wants to design.
According to Statista, the personalized gift market is worth $23.5 billion, and by 2026, it will reach $34.3 billion.
In all sectors of eCommerce, personalized products have a significant impact. A personalised gift is equally appreciated by buyers. Printyo is one of the most successful online shops when you talk about personalised mugs Australia, personalised bottles, personalised waterproof stickers, personalised stubby holders and pesonalised pens.
Many people plan to give customized gifts to their loved ones on the eve of Christmas. It can be clothes, personalised mugs, personalised bottles, or anything that makes their loved one smile. A Shopify store owner might consider selling personalized gifts or customized items.
IDEA -2: PRODUCTS FOR THE HOBBY MARKET
Tracking each customer’s hobbies can be challenging. The only businessmen who survive in the long run are those who are dedicated to their work. Creating a poll or providing a survey on social media around the eve of Black Friday will allow you to collect customer information until Christmas.
IDEA -3: Provide your male clients with personalised gifts
Approximately 92% of homes and holiday-related items are purchased by women, according to top media advertising. You should not hesitate to display your shop with a variety of male-oriented products, such as customized clothes, watches, shoes, socks, etc.
IDEA -4: GIFT IDEAS FOR FEMALE CUSTOMERS
You will be able to get many targeted customers into your shop if you collect essential data on what females like.
According to Business Insider, most women love jewellery as a gift. They like people to put some effort into and think about their gifts. If you buy a personalised gift for her in place of any generic gift you’ve bought for a thousand other people, you’re showing her that you’ve put extra effort and time into finding something special for her. In addition to jewellery, consider offering fun, unique items like custom socks for pets. These quirky, personalized gifts featuring her beloved pet can add a sentimental and playful touch. Focus on these types of customized gifts, so that no customer is disappointed after coming to your shop.
Focus on these types of customized gifts, so that no customer ss disappointed after coming to your shop.
IDEA -5: HIGH-END CUSTOMIZED DECORATING ACCESSORIES
There are many things that are famous about Christmas, but its decorations are also one of them. In addition to the lights, posters, and balloons, you can sell items that can be customized. It is also possible to allow your customers to design their own sign or placard using an application for product customization.
You may want to consider the sales promotion of Christmas now that you have enough product ideas.
It is good to sell customer-oriented products, but you cannot neglect the fact that you should show your products off in the best way possible to your potential clients.
Bundle Deals Promotion
We love getting gifts while shopping. Shopify owners offer bundle sales on Christmas Eve. If you use a bulk order application, you could offer your customers mix-and-match bundle deals. B2B businesses can combine several complementary products to increase sales potential with this marketing strategy.
Reward existing customers
Shopping during Christmas is more stressful than Black Friday. Connect with your existing contacts. Instant customers can be grabbed with email marketing. As a reward for their loyalty, you should give special consideration to previous customers.
Gift Cards
Providing loyal customers with gift cards will make your Christmas sale more interesting. Provide them with a gift card they can use next time. Make sure you choose the amount of money before distributing any gift cards or coupons. $5-$10 is a reasonable starting point for a product customization business.
Flat Discounts are powerful
A majority of customers prefer traditional discounts, so companies offer percentage discounts.
When you offer flat discounts on high-priced products, customers think that is a higher quality product, but the businessman is concerned about his customers’ comfort and loyalty. Discounts always enhance a product’s image.
Final Words
To sum up, customized Christmas products are highly in demand in the eCommerce industry, especially in Shopify, where custom Christmas products are highly in demand. The eve of Christmas is a great time to offer your customers a wide variety of products that can be customized for them to meet their needs. You should also make sure that you evaluate the demand of your customers in order to improve your business.